LinkedIn used to be a simple online resume to find jobs or talent on the internet. Today, it is the most successful platform for building a professional network and your personal brand.
Simply put, your LinkedIn profile could either make or break your career or your business, so you must optimize it.
Why Should You Optimize Your LinkedIn?
As competitive as the industry is today, setting up a generic profile just won’t do you any favor. You need to be more strategic with your LinkedIn profile and consider how you want to be perceived by your social network.
An optimized profile will help you stand out from the competition and attract prospects to reach you directly for career opportunities. It can also boost your personal brand and even allow you to become an influencer in the space.
Steps on LinkedIn Profile Optimization
Setting up an optimized LinkedIn profile can be achieved by just a few tweaks on the app:
1. Use rich keywords in your profile
Know what you want to rank for in LinkedIn, like freelancers or marketers, and incorporate those keywords into your profile.
2. Make sure your headline is on-point
You only get 120 characters to tell your prospects what you can offer them so make sure it puts your best foot forward.
3. Boast your education, experience, and accomplishments
Fill out all the fields for skills, work experience, educational background, and others so customers and employers know just how much value you can offer them.
4. Choose the right profile picture
Make sure to use a profile photo that is well-lighted, high-quality, and where you look very professional. It is what leaves the first impression of you, after all.
5. Link a custom URL for your profile
Link your own website to LinkedIn by clicking “add website” under the “contact info” tab of the app settings.
By following these simple yet tried and true steps on LinkedIn profile optimization, you are guaranteed to have an outstanding profile that will give you the boost you need to advance in your career.
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